LIONI ITALIAN HEROES
Lioni Italian Heroes
Dekalb Market Food Kiosk/ Brooklyn, NY
Founded in 1980, Lioni has been a cornerstone of the Italian commercial enclave of Bensonhurst. Loved for their 150+ sandwiches, which are named after prominent Italian Americans, and traditionally made fresh mozzarella, their flagship store is true to the classic “old school” style of a bygone era.
The challenge was to maintain that identity while simplifying the aesthetic for a new generation of sandwich lovers, utilizing hand painted signage, heartfelt colors and throwback neon signage.
Description
Founded in 1980, Lioni has been a cornerstone of the Italian commercial enclave of Bensonhurst. Loved for their 150+ sandwiches, which are named after prominent Italian Americans, and traditionally made fresh mozzarella, their flagship store is true to the classic “old school” style of a bygone era.
The challenge was to maintain that identity while simplifying the aesthetic for a new generation of sandwich lovers, utilizing hand painted signage, heartfelt colors and throwback neon signage.
